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On Mon, Feb 24, 2014 at 10:50 AM, Sarah Conway <sconway@xxxxxxxxxxxxxxxxxxx> wrote:

Hi George and Lars,

Given where we're at with steps 1 &2 now, I wanted to propose next Thursday, March 6th as our release date.

With this date in mind, here's what our timeline looks like for the next 2 weeks:

Today, 2/24 - LF to send latest rev to AB one more time, ask for all final edits back by Wed., Feb. 26, LF to also send release to Oracle for review/approval on their quote. Please note, I'm not sure how long Oracle's approval will take. This might push out the release date. I'm waiting for feedback from Oracle on this.

Thurs.-Fri. 2/27- 2/28 - LF to start pitching reporters news under embargo for interviews.

Mon.-Wed., 3/3-3/5 - LF to continue pitching, Xen Project participate in any media interviews (could be live via phone or email requests)

Xen Project team prepares technical blog to accompany news release

Thurs., 3/6 - LF issues news release over Marketwire service, continues pitching, posts to all social channels

Xen Project publishes blog

Please let me know if this seems to work on your end. I'll keep you posted on what I hear from Oracle.

Feel free to email if there are more questions.

Thanks,

On Mon, Feb 24, 2014 at 1:38 PM, Lars Kurth <lars.kurth@xxxxxxxxxx> wrote:

> 3. LF specifies an official release date and begins the irreversible press release process

It’s not exactly like this.

Typically we would agree a date for pre-briefing journalists and the release going to the wire (it’s like an aggregator for journalists)

When that date has passed (probably in reality a day before with time-zone issues), there cannot be a change.

Ideally, you don’t want to have to re-schedule press briefings with journalists either.

Regards

Lars

From: George Dunlap [mailto:george.dunlap@xxxxxxxxxxxxx]
Sent: 24 February 2014 18:31
To: Sarah Conway
Cc: Russell Pavlicek; Lars Kurth; publicity@xxxxxxxxxxxxxxxxxxxx
Subject: Re: Release

OK, cool. As it happens, I don't think we need to delay anything on our side; and as we've branched, development isn't being held up -- so no rush.

Just to understand the general process, my understanding was:
1. Development and release preparation happen in parallel
2. Developers determine that a release is ready
3. LF specifies an official release date and begins the irreversible press release process
4. The release happens on the specified date

Lars made it clear that once #3 happened, #4 basically had to happen at the specified date no matter what. Which means that, we need to make sure that there is a coordination between us to make sure that #3 doesn't happen until #2 happens. :-)

At the moment, we're good to go on our side -- but before you actually start #3, it would be good to touch base with us to make sure we haven't changed our minds again.

Is that about right?

-George

On 02/24/2014 06:01 PM, Sarah Conway wrote:

Yes, in fact that is preferred. Planning to send out a revised release with a timeline of next steps.

Thanks,

Sarah

On Mon, Feb 24, 2014 at 10:42 AM, George Dunlap <george.dunlap@xxxxxxxxxxxxx> wrote:

Sarah,

We've just found a couple of bugs in the RC5. What's the situation re the press release? I haven't heard from you, so I assume that we haven't hit the point of no return yet -- if we needed to delay the release for another week, we could?

Thanks,
-George

--

Sarah Conway

PR Manager

The Linux Foundation
sconway@xxxxxxxxxxxxxxxxxxx

(978) 578-5300 Cell

Skype: sarah.k.conway

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Sarah Conway
PR Manager
The Linux Foundation
sconway@xxxxxxxxxxxxxxxxxxx

(978) 578-5300 Cell
Skype: sarah.k.conway

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Jennifer Cloer
The Linux Foundation
Director of Communications
503-867-2304
jennifer@xxxxxxxxxxxxxxxxxxx
Skype: jencloer
Twitter: jennifercloer

Re: [Publicity] Release